Drew Jackson DURHAM, NC

CASE STUDY — 18 / 22 · ← WORK

Citrix Rebrand

CLIENT
Citrix
STUDIO
MPC
ROLE
Cel Animation, Cleanup, and Composite
YEAR
2020
Line-drawn scene from the Citrix rebrand spots — a woman reading on a bench beneath an orange tree, a man reclining outside an office block CITRIX

TWO SHOTS

I joined a fantastic team of animators at MPC to help with three ads for the launch of Citrix's rebrand. I animated two shots: the bird on a branch with a car racing past, and the transition that carries the film out of the park. A dolly move to a cityscape, then the buildings resolving into a grid of apps and an open UI window.

PROCESS

The bird shot, rough pass through to final line
The end of the transition, city buildings resolving into the app grid

CREDITS

CLIENT
Citrix
STUDIO
MPC
CEL & 2D ANIMATION
Drew Jackson